Apple might use Gemini for its AI tools

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Right now, the generative AI market has its Pantheon of leaders including Google, OpenAI, Anthropic, and others. Well, this year, we’re going to add Apple to it. The company is working on its own AI tools for iOS. Well, according to a new report, it appears that Apple could be looking to Gemini to power its AI.

Right now, we’re going on a rumor, so you’ll want to take this news cautiously. If this is true, then Apple is only in talks with Google about using its AI, so it may just be considering this. We will have to wait a bit longer to get any more solid information on this.

Apple might turn to Gemini for its AI products

Right now, Google Gemini/Bard is a bit of a mixed bag. It’s had its issues over the past year. For example, the company had to disable Gemini’s ability to create images of human beings due to generating images of people with historically inaccurate skin tones. We also can’t forget the unveiling of Bard which cost Google millions of dollars in stocks because it gave an inaccurate answer.

However, despite its flaws, it’s still one of the most powerful families of AI models out there, and it looks like Apple might be considering using it. Ever since February this year, we’ve known that Apple has been working on its own AI products for the iPhone. We have no idea what the company is planning on doing.

Right now, many of the AI tools we use on phones revolve around translation, speech transcription, and text generation. We’re certain Apple will touch on these, but we know that the company is also working on bringing something fresh to the table.

Not as planned

From the looks of it, it appears that Apple might not be progressing as planned. We all expected the company to use its own proprietary AI models for its artificial intelligence, but it is in talks with Google about using Gemini. This is both surprising and not surprising. It’s surprising because Apple is tapping potential competition to help make its AI.

However, it’s not surprising because Apple is very late to the AI game.  Companies like Google and OpenAI have been working on artificial intelligence for years before Apple decided to hop on the bandwagon. So, it didn’t have as much time to craft and train a proper model. We all know Apple performs some pretty amazing feats in tech, but it can’t quickly whip up an AI model in a couple of months that will live up to Apple’s standards.

This won’t go unnoticed by regulators

When two of the biggest companies in the world shake hands on something like this, there’s no doubt that regulators across several countries will take notice and more importantly, take action. We’re fairly certain that, since the world’s largest smartphone maker could be partnering with one of the world’s largest AI companies, regulators will see this as an anti-competitive move.

Google’s Gemini is already on the Pixel 8 Pro and the Galaxy S24 series, and it’s set to come to more Snapdragon-powered and MediaTek-powered phones. So, it’s already going to be pretty ubiquitous over the next coming years. So, if Google spreads Gemini to the iPhone, then it will pretty much own the on-device AI market. That will not sit well with regulators, so we’ll just have to see how this pans out

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