NVIDIA promises unlocked AI potential with RTX 40 Super series GPUs

NVIDIA GeForce RTX 40 Super Series GPUs

NVIDIA RTX 40 Super series GPUs have now been made official, with NVIDIA having announced the range of new graphics cards early in the morning on January 8. This was in line with a suspected announcement following an NVIDIA teaser on X. And months after these cards first popped up in leaks.

NVIDIA also isn’t the only one that’s announced the new cards. There will be Founder’s Edition models coming straight from NVIDIA. But as per usual with its GPU releases, it works with numerous partners that launch their own flavors. Sometimes with slightly different clock speeds. MSI is one of those brands. There will also be cards available from ASUS, Colorful, Gainward, GALAX, GIGABYTE, INNO3D, KFA2, Palit, PNY, and Zotac.

Prices will vary depending on which brand you buy. But Founder’s Edition models will start at $599 for the RTX 4070 Super card. NVIDIA is also releasing an RTX 4070 Ti Super and this will start at $799, with the RTX 4080 Super starting at $999. Launch dates are also different for each card. The RTX 4070 Super will shelves first on January 17. Meanwhile, you’ll have to wait until January 24 and January 31 for the RTX 4070 Ti Super and RTX 4080 Super respectively.

NVIDIA says RTX 40 Super Series GPUs will deliver “unlocked AI potential” on Windows

AI is the name of the game with computing these days and it’s extending across CPUs and GPUs. Although it’s hardly new. NVIDIA has been integrating AI-powered features in its graphics cards for a few years now. But it seems to be taking a more measured approach to highlighting all the AI advancements than it used to.

“The new GeForce RTX SUPER GPUs are the ultimate way to experience AI on PCs,” NVIDIA says. These new cards use specialized Tensor AI Cores that deliver “up to AI TOPS” which NVIDIA says delivers “transformative capabilities for AI in gaming.” You’ll see this manifested in the DLSS software which uses AI upscaling to help boost frames per second. And because of that, you can keep graphics settings higher to find a nice balanced middle ground.

In comparing these to the older 40 series cards, NVIDIA says the RTX 4070 Super has 20% more cores than the regular RTX 4070. It’s also supposed to be 1.5x faster than the older card with the DLSS 3 features enabled. If you want to run your games at higher graphics settings, you’ll need to bump up to the RTX 4070 Super Ti. This should also provide significantly increased frame rates for 1440p resolution in games, and “up to 4K” according to NVIDIA. Fully ray-traced games in 4K meanwhile will require the RTX 4080 Super.

NVIDIA says it will sell the Founder’s Edition cards directly and you’ll be able to get them at some select retailers too.

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