Americans really want to delete their YouTube TV and Netflix subscriptions

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People have to be entertained, that’s just a fact of life. Because of this, there are a ton of streaming services out there that offer people entertainment. However, many people subscribe to streaming services only to eventually unsubscribe for a myriad of reasons. Well, according to a new report, people seem all too happy to delete their YouTube TV and Netflix subscriptions.

A company can brag all they want about how many new subscriptions they get in a quarter. However, an important factor is also how many people choose to leave their subscriptions. A few years ago, Netflix dealt with a massive outflow of subscribers that totaled over a million. The company seems to be doing better now, even after it cracked down on password sharing.

Americans really want to delete their YouTube TV and Netflix subscriptions

Both YouTube TV and Netflix have seen price hikes in the past, and Netflix’s was the most recent. These are some of the more popular streaming services. YouTube TV (starting at $72.99/month) gives you access to a ton of cable TV channels that you can stream on several devices. As for Netflix (starting at $6.99/month), it has a huge reservoir of streamable movies and TV shows that you can get on demand. This includes its library of hit original series like Stranger Things, Bridgerton, Squid Game, Etc.

Be that as it may, not everyone is impressed. QR Code Generator Hub did some research into top streaming brands. The site looked at search volumes in the US market using Google Keyword Planner. It searched for terms like “how to unsubscribe from X” and “delete account X.” Then, it tallied the results.

The services people want to ditch the most

Of all the top streaming brands in the US market, more people searched for how to delete their YouTube TV subscriptions more than any other shipping service. It garnered about 35,491 searches monthly.

It’s important to note that this number does not directly translate into the number of people who unsubscribe from YouTube TV. It accounts for how many people are looking to unsubscribe. So, in a bit of a sad twist, the number of deleted subscriptions could be much higher. It could account for the people searching how to delete the subscriptions plus the number of people who actually know how to delete their subscriptions.

In second place, we have Netflix. While Netflix is in second place this number is a large margin smaller than YouTube TV’s. Monthly, 10,160 people searched for how to delete their Netflix accounts, which is 71% fewer than YouTube TV’s number.

Moving down the list, Hulu took the third spot with 5,350 monthly searches. In fourth place, Crunchyroll comes in with a slightly smaller 5,150 monthly searches. Finishing off the top five, we have Disney+ with an average of 3,557 monthly searches.

While so many people are looking to delete their subscriptions, none of these streaming services seem to be in deep trouble. People unsubscribing is just a natural part of hosting any streaming service.

As time goes on, and prices continue to rise, we’re definitely sure that the number of people wanting to unsubscribe will increase. We’ll just have to see how things go. It’s January now, so we should be seeing the Q4 2023 reports for these companies, so they will give us an idea of how many people are actually dropping.

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